Dive into the future of dynamic outdoor advertising with our revolutionary vehicle counting and traffic measurement technology. Our system employs cutting-edge computer vision to monitor the ebb and flow of both vehicular and pedestrian traffic around your digital displays, offering a new dimension of data for digital out-of-home (DOOH) advertising.
Harness the advanced capabilities of on-site AI sensors or leverage your existing media player coupled with an IP camera (we recommend the digital ePTZoom) to achieve around-the-clock vehicle detection. This technology not only syncs seamlessly with your digital content for targeted advertising but also aids in identifying optimal locations for new billboards. Transform your advertising strategy with data-driven insights, making informed decisions with a comprehensive understanding of traffic dynamics.
Effortlessly navigate the complexities of advertising with our intelligent system. From double-sided billboards to varied traffic patterns, our technology allows for the selection of specific zones and regions of interest, providing granular insights into each site’s performance. Access a wealth of data including vehicle counts, speeds, directions, and types, as well as pedestrian demographics—categorized by gender— all in real-time. Stay ahead with instant updates and detailed analytics for each of your advertising assets.
Our intuitive 24/7 dashboard puts you in control, offering real-time tracking of content performance and asset metrics. Integration is seamless with our API, facilitating data usage for planning engines, local CMS, and programmatic trading platforms. Elevate your DOOH strategies with unparalleled insights, powered by our vehicle counting and audience measurement solutions.
Initiate your journey towards sophisticated audience measurement with ease. Whether deploying our technology on Windows, Linux, or utilizing our AI Sensors, start collecting valuable data without compromising privacy. Our AI operates locally, analyzing data in real-time while ensuring complete anonymity. No personal data is ever collected, stored, or shared—only non-identifiable metadata is used for analysis and reporting.
At the core of our technology is a deep respect for individual privacy. Our solutions provide 100% anonymous, aggregated metrics, focusing on delivering insights that enhance physical consumer experiences without personal identification. Edge processing ensures all data analysis occurs locally, with no images or personal information ever saved or transmitted. We are dedicated to detection, not recognition, embodying Privacy by Design principles in all our products and data practices.
Understanding the technology behind image analysis is crucial. It’s important to distinguish that not all camera-based systems are designed for facial recognition. Our focus is on anonymous and privacy-compliant detection and analytics, ensuring that our technology enhances advertising strategies without introducing privacy concerns.
In embracing our audience measurement solutions, you’re not just accessing advanced analytics—you’re also choosing a partner committed to ethical data practices and privacy. Transform your DOOH advertising with confidence, knowing that respect for privacy is at the heart of everything we do.
